During the summer of 2013, a team of physicians and health care professionals joined members of the Physicians Insurance team to talk about our brand. Based on those conversations, physician and clinic manager focus groups, and expert guidance from branding agency Hansen Belyea, we are proud to announce a new look for Physicians Insurance.
“We didn’t set out to change our logo,” said David Kinard, AVP of Marketing and Communications at Physicians Insurance. “We wanted to make sure our communications and member materials were as relevant, potent, and usable as possible. What we learned was that our logo didn’t match the contemporary needs and expectations of whom we were serving.”
“The logo update maintains many elements from the prior version,” notes Mary-Lou Misrahy, CEO of Physicians Insurance. “The medical cross, building block elements, and focused space for our members at the center of what we do—those things are still paramount to who we are, and what our members can count on from us.”
To better steward member resources, the new logo will be phased in during the remainder of 2013 so we can make use of materials with the prior logo on it.